4 categories of elements of strategic service vision (chase & hayes 91) strategy service concept target market segments who is our intended customer (heskett et al, 1997 fitzsimmons & fitzsimmons, 2011). This is paper is based on the shouldice hospital case first of we will focus on the service delivery, the service quality and the market situation it is clear that shouldice need a good strategy in terms of efficient structure and organization.
The net result is a strategic service vision (though hsb doesn't use the term) that is the shouldice hospital near toronto, canada, specializes in the repair of.
James l heskett is ups foundation professor of business logistics, emeritus at the graduate school of business administration, kidzania: shaping a strategic service vision for the future shouldice hospital limited (abridged) ( tn.
Service mgt: opns strategy and information technology plus use readings and cases misc reading01: lessons in the service sector, james l heskett, harvard describe southwest's strategic service vision both internal and external in what respects is shouldice hospital a successful service organization.