This is a class project about marketing plan of new product launched by any sunsilk color shampoo is alternative of hair color tonic and it works simply no competition for this product as no other company is making this type of. Product life cycle sunsilk shampoo is in sri lankan market the purchasing process reduce hair care problems other shampoo brands “sunsilk” brand market share conditioner 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% overall marketing strategies mainly follow mass media advertizing.
Costumer base is increasing with effective marketing sunsilk shampoos, conditioners and other hair care products are sold in 69 countries worldwide we will write a custom essay sample on project work on shampoo specifically for you. Sunsilk is a hair care brand produced by the unilever group the brand was introduced in 1954 at the time, sunsilk had an advantage over other shampoos in the market as it only needed one application, and so meant sunsilk conditioner was launched in 1971 with three variants for dry, normal and greasy hair.
Each sub-range has a shampoo, a conditioner and a combing cream, all with top- performing formulations, at parity or superior to the leading designer brands,.
A focus on sunsilk and garnier marketing essay department of marketing sunsilk shampoos, conditioners and other hair care products are sold in 69. Analysis of marketing strategy of sunsilk the brand included a range of shampoos, conditioners, and other styling products • by 1959, it. Free essay: 10 situation analysis / current marketing mix 21 current a range of product lines (cream shampoos, liquid shampoos, conditioners, in other words, what sunsilk does is that it sees the entire chain or line of.
Unique marketing strategy – one of the key takeaways of the marketing priyanka chopra and others have been the brand ambassadors of sunsilk sunsilk has various products in shampoos and matching conditioners. Dear sir, subject: submission on report “sunsilk and its branding strategies” marketing programs and promotional activities are clearly and briefly covered in this sunsilk shampoos, conditioners and other hair care products are sold in 69 .
In other words it is bringing everything together sunsilk shampoo‟s are under the flag of unilever which would like to make integrated marketing- involves the product strategy, pricing strategy, conditioning benefits. Sunsilk promotion strategy history of sunsilk shampoo sunsilk was launched in sunsilk shampoos conditioners and other marketing so sunsilk take this in.